IKea pieces

ikea [middle east]

During our time at INGO Hamburg, we worked with IKEA in the Middle East. Below are some of the ideas we developed.

© INGO Hamburg

L+N™

#IKEAHACKS

#IKEAhacks

In recent years, people have been sharing IKEA hacks, demonstrating new uses for IKEA furniture – a trend that is only growing. So, we created a campaign for collections IKEA themselves never made.

home beyond home

Home beyond home

IKEA has a large range of smart products that they wanted to promote, ranging from smart lighting to Wi-Fi speakers. When the competitors get geeky and show off their advanced technology, we wanted to show off a real product benefit of their smart lighting – the impressive wow factor which allows you to enjoy the mood of places far beyond your home.

Activation
To demonstrate it, we install smart lighting around a city square—which people can control through a touch screen—allowing them to see the light in real life.

EXHAUSTING FUN

exhausting fun

The purpose of this idea was to act as a push/follow-up for IKEA Qatar's new family experience, Play Trail. Hunt foxes, dance under the sea, explore space, paint, cook, jump, and laugh - all in one day, all in one place. That feels like more than enough to drain our children's boundless energy, which brings us to one reason that will convince parents to bring their children to the new IKEA playground: their little ones will sleep well afterwards.