Perspectives
polestar
In October 2024, the Polestar 4 will be launched – marking the debut of the world's first passenger car without a rear window, arguably the biggest talking point of its design. With the new wide-angle camera, we unlock a world of possibilities, redefining how we perceive and navigate our surroundings. Our aim was to showcase this innovation and execute a campaign unlike any other – a campaign for the Polestar 4, captured entirely by the Polestar 4 itself.
L+N™
© forsman & bodenfors
POLESTAR 4
SALAR DE UYUNI,
BOLIVIA
New perspectives. #polestar4 #polestarcars.
TVC
bts
Impossible angles to be shot by a car?
See how we did it.
YouTube, social platforms.
”Polestar driving the future of advertising:
A car's unique perspective in a stunning campaign”
”Anarchy on wheels:
This insane car campaign was shot by another car”