Jesper Lindgren
Art Director

©2024

Gothenburg/Stockholm
(+46) 73 959 87 26
lindgrenjesper@icloud.com

Perspectives

polestar

In October 2024, the Polestar 4 will be launched – marking the debut of the world's first passenger car without a rear window, arguably the biggest talking point of its design. With the new wide-angle camera, we unlock a world of possibilities, redefining how we perceive and navigate our surroundings. Our aim was to showcase this innovation and execute a campaign unlike any other – a campaign for the Polestar 4, captured entirely by the Polestar 4 itself.

L+N™

© forsman & bodenfors

POLESTAR 4

SALAR DE UYUNI,
BOLIVIA

New perspectives. #polestar4 #polestarcars.

TVC

bts

Impossible angles to be shot by a car?
See how we did it.

YouTube, social platforms.

”Polestar driving the future of advertising:
A car's unique perspective in a stunning campaign”

”Anarchy on wheels:
  This insane car campaign was shot by another car”