PITCH & PINT
HEINEKEN
Heineken aimed to create a brand experience for Gen-Zers at a time when the entrepreneurial spirit among young people was at its highest in 25 years. Unfortunately, a few obstacles stood in the way, including a lack of capital, knowledge, and outdated approaches. That's why we established pop-up bars where young entrepreneurs could pitch their business ideas to Heineken investors, who later transitioned into advisors.
L+N™
D&AD NEW BLOOD AWARDS
CAMPAIGN SITE [DIGITAL]
To gather people from all over the world, we launched a website where aspiring entrepreneurs can connect with like-minded and get expert advice from industry experts