Blood is the key

Activition blizzard

At the same time that Activision Blizzard launched its bloodiest game ever: Diablo IV, there was a blood crisis in the United States. To build hype around the game, we opened Diablo-themed blood donation centers in the New York subway, where people could donate blood in exchange for pre-access to the game.

Young Ones Student Awards

L+N™

2 Awards
1 Bronze Pencil – Experiential
1 Merit – Integrated