som chips, fast kex.

81% of Gen Z prefers chips as a snack. But eating chips before a meal? Not really. And on the bus? Probably not. So how do you launch a brand-new cracker product for Gen Z? You tell them it’s like chips—but crackers. (Som chips, fast kex.)

Göteborgskex + Olw

© Silver+

concept, product name, campaign [some+tvc]

L+N™