Luck advisors
Unfortunately, not everyone has the same chance in the football Euro Cup, but people do everything they can to get a little extra luck, like wearing their lucky underwear, crossing fingers, or lighting candles. To support fans with equal opportunities, Lidl offers fans the chance to digitally meet Luck Advisors. Yes, a whole team of mystical experts, stationed in a Lidl’s back office.
Lidl – euro cup 2024
© ingo hamburg
L+N™
50 assets [tvc, some, digital]
Say hi to Leo, world’s luckiest person.
Say hi to Ace Mcfortune, he has a PHD in Spectacular Sciene.
Say hi to Cloud, the energy manipulator.
One of Lucky Leo’s rituals.
Before and during the matches, the Luck Advisors will come to life, reacting to what’s happening in each game and offering wise advice on rituals for superstitious fans.