Luck advisors
Unfortunately, not everyone had the same chance in the football Euro Cup, but people did everything they could to get a little extra luck—wearing their lucky underwear, crossing their fingers, or lighting candles. To support fans with equal opportunities, Lidl gave them the chance to digitally meet the Luck Advisors—a whole team of mystical experts stationed in a Lidl back office.
Lidl – euro cup 2024
© ingo hamburg
L+N™
50 assets [tvc, some, digital]
Say hi to Leo, world’s luckiest person.
Say hi to Ace Mcfortune, he has a PHD in Spectacular Sciene.
Say hi to Cloud, the energy manipulator.
Our characters had unique rituals they shared on social media. Here’s one from Lucky Leo.
Before and during the matches, the Luck Advisors came to life, reacting to the events of each game and offering wise advice on rituals for superstitious fans.